Indonesia's Global Brands (Part 13: Jeans and Accessories)

Indonesia's Global Brands (Part 13: Jeans and Accessories)

Indonesia's Global Brands (Part 13: Jeans and Accessories)

When we are talking about jeans, there's nothing that can beat the Levi's, the legendary jeans originated in San Francisco, US, first established in 1873. My American friend told me that there are 4 things that built America, Rock n Roll, Harley Davidson, Coca Cola, and Levi's. Other famous brands are Wrangler, Lee, and Diesel. Not so many people know that Indonesian jeans brands are slipping into this crowd and position themselves strongly for specific market. 1. LEA Many Indonesians think that this is an American brand. This is an Indonesian brand specifically design and marketed by capturing the spirit of America. Established in 1979, LEA has been providing American style casual clothing, and accessories. I am personally amazed by the branding work, from its ads, logo, stores, etc, this really makes this brand comparable to those giant brands. 2. PeterSaysDenim It was actually derived from the owner's band back in 2005, Petersayssorry, he then established a small company producing jeans, branded PETERSAYSDENIM (at first, the jeans was branded REVENGER DENIM KILLER). Good they changed their name. This jeans is now expanding to the furthest corner of earth, all the way to Canada, US, and Europe. It has branched out into producing not only Jeans, but flannels, jackets, wallets, and tees.

Pilih BanggaBangga0%
Pilih SedihSedih0%
Pilih SenangSenang0%
Pilih Tak PeduliTak Peduli0%
Pilih TerinspirasiTerinspirasi0%
Pilih TerpukauTerpukau0%

Artikel ini dibuat oleh Penulis Terverifikasi GNFI, dengan mematuhi aturan menulis di GNFI. Isi artikel ini sepenuhnya menjadi tanggung jawab penulis. Laporkan tulisan.

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Akhyari Hananto
@akhyari

Akhyari Hananto

http://www.goodnewsfromindonesia.org

I began my career in the banking industry in 1997, and stayed approx 6 years in it. This industry boost his knowledge about the economic condition in Indonesia, both macro and micro, and how to understand it. My banking career continued in Yogyakarta when I joined in a program funded by the Asian Development Bank (ADB),as the coordinator for a program aimed to help improve the quality of learning and teaching process in private universities in Yogyakarta. When the earthquake stroke Yogyakarta, I chose to join an international NGO working in the area of ?disaster response and management, which allows me to help rebuild the city, as well as other disaster-stricken area in Indonesia. I went on to become the coordinator for emergency response in the Asia Pacific region. Then I was assigned for 1 year in Cambodia, as a country coordinator mostly to deliver developmental programs (water and sanitation, education, livelihood). In 2009, he continued his career as a protocol and HR officer at the U.S. Consulate General in Surabaya, and two years later I joined the Political and Economic Section until now, where i have to deal with extensive range of people and government officials, as well as private and government institution troughout eastern Indonesia. I am the founder and Editor-in-Chief in Good News From Indonesia (GNFI), a growing and influential social media movement, and was selected as one of The Most Influential Netizen 2011 by The Marketeers magazine. I also wrote a book on "Fundamentals of Disaster Management in 2007"?, "Good News From Indonesia : Beragam Prestasi Anak Bangsa di dunia"? which was luanched in August 2013, and "Indonesia Bersyukur"? which is launched in Sept 2013. In 2014, 3 books were released in which i was one of the writer; "Indonesia Pelangi Dunia"?, "Indonesia The Untold Stories"? and "Growing! Meretas Jalan Kejayaan" I give lectures to students in lectures nationwide, sharing on full range of issues, from economy, to diplomacy

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