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Putting Indonesia on the Global Digital Map

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Putting Indonesia on the Global Digital Map
Putting Indonesia on the Global Digital Map
With the rapid rise of Internet and mobile phone users in the country, Indonesia is now considered one of the most wired countries in the world. It is the second-largest Facebook nation in the world, home to around 38 million users — even though the global platform has not yet opened an office in Indonesia. ??A recent article on CNN.com dubbed Indonesia the “Twitter nation.” With around 20 percent of Internet users in the country using the microblogging site, it is no surprise how frequently you can find trending international topics in Bahasa Indonesia, the most recent being on Justin Bieber’s arrival at the Jakarta airport during his world tour. ??E-commerce activities have also grown considerably compared with two years ago. Industry tracker comScore’s March 2011 report noted that Indonesia posted the biggest increase of visitation to online banking sites in Southeast Asia, growing 72 percent to 749,000 unique visitors. Business Monitor International predicted Internet users in Indonesia would reach 153 million by 2014, representing 61.2 percent of the country’s total population. Fantastic figures like these will keep the industry moving forward more aggressively. Indonesia must grab every opportunity to benefit from the changes. We need the world to be aware of our potential. For this reason, IDBYTE aims to put Indonesia on the global digital map as a strong and influential player. This July, IDBYTE will be offering four-day event of engaging conferences, workshops, and exhibitions at Pacific Place in South Jakarta. The event aims to provide the opportunity for local entrepreneurs to discover new digital trends and technologies and to network with and learn from the top names in the world’s digital industries. ??The event will be held on July 14 at the Ritz-Carlton Hotel Ballroom, hosting top global speakers from Google, Facebook and LinkedIn. Javier Olivan, head of international growth for Facebook will share some insights on social media. The director of strategic business development for Google, Michelle Guthrie, will also share some interesting insights related to the Indonesian market. There will be additional speakers from top brands such as LinkedIn, eBay and Yahoo! to share their knowledge and help us enhance our online industries. ??Local speakers Kean Dean of Kaskus Networks and Andy Zain from Mig33 will also be sharing their success stories of launching their online products in the Indonesian market. ??Indonesia’s own digital awards ceremony, the Bubu Awards, will be held at the same venue after the conference. Awards will be given for the best local digital campaigns, Web and mobile apps and local players who have achieved global standards. ??The IDBYTE event will be a great opportunity for Indonesia’s stakeholders in digital industries to learn from the world’s top industry players. It is also a time for Indonesia to show the world our potential in the digital age. ??? By Yansen Kamto, who is the executive director of IDBYTE. With vast experience in digital advertising agencies, he now runs businesses in online gaming and football portal. Source: The Jakarta Globe

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