Invading Neighbors

Invading Neighbors
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Indonesia's very own minimarket brand, Alfamart will soon investing $$$ to neighboring countries as it now has strong presence in Indonesia and capital to expand further. Alfamart owns more than 4,300 Alfamart stores nationwide and plans to open at least 10 Alfamart stores in Hanoi and Ho Chi Minh City by the end of 2010. This is paving the way to a crowded market that has been ruled by Seven Eleven for years. Alfamart will also open up stores in Singapore and Malaysia next year, which seems to be tougher to penetrate.

Indonesia is home to minimarket brands with total revenue of billions of dollar per year, Indomaret is Alfamart's most serious competitor. I heard that Indomaret will also expand its wings to neighboring countries. We'll see.

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