There are many coffee shops in Indonesia, upholding international brands, as well as Indonesian brands, 'battling' in malls, hangout places, shopping centers, tourism spots, etc. I have personally noticed that Indonesian homegrown coffee shops have been gaining momentum in grabbing more and more customers. To name a one, it's Excelso.

I seriously thought that it was a coffee shop established in US or Europe until a friend informed that Excelso is 100% Indonesia-grown coffee shop.

Bagaimana menurutmu kawan?

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